One of the most difficult things to do in business, and life, is to predict the future. Fortunately, scenario planning, a specialized type of strategic planning, can help us to do just that. Often attributed to Royal Dutch/Shell’s corporate planners, the modern scenario planning process is something that you can use for own organization. In this article I’ll show you how. What is Scenario Planning and How is it Used? Scenario planning is a rigorous way of looking at the futur

One of my favorite strategy tools is a SWOT analysis, which highlights an organization’s strengths, weaknesses, opportunities, and threats.